A2B hybrid 24 black bike

A2B rebrand the mark A2B rebrand the typography

A2B Rebrand. A strong German brand deserves a strong German typeface A2B Rebrand. The bike names. Octave Hybrid Shima Alva Ferber Galvani Kuo Obree Orsted Entz A2B Rebrand. Photography of the Obree A2B Rebrand. The colour pallete A2B Rebrand. The icons. A2B Rebrand. The photography of the Hybrid 24. A2B Rebrand. The photography of the ferber

A2B Rebrand. A2B Launch Event. A2B Launch Event. Website on the iPad.


The Project

Marmalade was selected as the agency of choice to rebrand the global electric bike brand. The objective was to reposition A2B and reflect their very innovative and design centric ethos.

The brand relaunched in March, 2013 to huge critical acclaim. We created a new identity and brand guidelines, created new names for all products and designed all collateral.

The deliverables

New brand logo / marque
Brand positioning
Naming of all products
Detailed brand guidelines
Tone of voice
Point of Sale collateral
Marketing literature
New website, design and build
Event launch collateral
Technical guides
Photography - lifestyle and product
New concept store design

View website

April, 2013


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