This web-based app was designed and built to increase engagement at an internal marketing event for a global financial brand.
Users sign up before the event, upload a selfie and answer 5 simple questions. During the event the game is started and users receive an SMS with a link to the game - they are then given a random person to find - to prove they have found the correct person, they must answer one of the questions correctly.
During each round, users are randomly selected to win prizes, thus promoting continued use.
The app had over 80% engagement, and was described as "the best ice-breaker I have ever seen at an event" by the VP of Digital Marketing.