Rogue Runner Films asked us to give their new short Film 'White Other' an identity, website and run a social media campaign for the launch. Staring Harry Potter's own Imelda Staunton and Tom Felton, White Other is is a psychological drama about a nurse working the night shift in an East London Hospital and a troubled youth who arrives in the dead of night, intent on saving his brother and ending a gangland feud.
We created an interactive website which takes the user on a explorative journey via a map of east end London representing gangland's territories. A social media campaign 'Get the Code' ran alongside the launch of the website giving Facebook members clues via Vimeo videos to finally unlock a code to access the sneak preview of the film.
The website and campaign worked in unison better than we could have hoped and the film was very successful and went down a treat at its Premier.